The Task: 
Design A Cordless Power Tool, for a new company to enter the Market.
The Brief:
Design a Cordless Power Tool for a Brand that currently have an existing power tool line and would find a suitable reason to enter the marketspace. 
The options for power tool are, drill, circular saw or jig saw.

Branding Research Board:
 Using the brand to form cordless tool identity. 
Material & Manufacture + Human Factors Board:
Looking into polymer casing, saftey & Human factors.
VR Let Out Design Ideation:
Identify casing traits based on internal components.
Gravity Sketch Ideation Steps:
Design direction visual boards:
Industrial - Based on Amazon Warehouse Workers
Homeowner - Based on Amazon Prime
Luxuary - Based on Amazon Home
Design Direction Inspiration + Concept Boards:
Industrial - Based on Amazon Warehouse Storage Bot
Homeowner - Based on Amazon Prime Delivery Bot
Luxuary - Based on Amazon HomeBot 'Astro'
Homeowner Direction Ergonomic Refinement Sketches:
Refining the Prime Delivery Bot design to fit all the necessary internal components and ergonomically improve each contact point to promote safe and simple product use. Identifying necessary elements to include in products. 
Homeowner Direction Refinement Full:
The Refined Full Design
Rapid Prototyping:
Developing ergonomics via rapid prototyping.
Virtual Prototyping:
Going Back into VR to Understand Use Posture.
The Final Product:
Improvements Moving Forward:
Although virtual testing was done on the shape, the product should've had better weighting via prototyping, other than cardboard, FEA and VR
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