![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/e37fb171-d0d8-4049-9b8f-a20da58c6b17_rw_1920.png?h=3f15610f2afa087feaf0e4ffd32420b6)
THE TASK: Design New Logo suited to Business Moving forward. In both Physical and Virtual Marketing
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/a32ab461-dc70-46d9-9c35-aa4afacbe711_rw_1920.png?h=1c4305ba63a8c5ab884031979f1037c2)
Acupuncture + Company Attribute Visual Board
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/4d94deeb-7db3-437e-89f5-48e2f6ec55d4_rw_1920.png?h=3955053b96ecf8004f6ec7b150ef2505)
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/6bb8492d-69dc-4b15-a9e7-344cc326b5e8_rw_1920.png?h=f98fe5e7a141d138c75c1f5df6b0591f)
Logo Colouration Options:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/17dfcadd-e156-4c3e-a53b-b80bbd0f53d6_rw_1920.png?h=88f2248e17d12089836fdb64a9c34467)
Typography Ideation Phase:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/2bf9ec49-7db5-4b3d-a6f4-cce7d0c8121e_rw_1920.png?h=694e83bbd74e8e8c94744b1b7f9a191f)
Logo Mock Ups in Preferred Colours:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/52463658-34d0-4854-a707-681d91c00164_rw_1920.png?h=f3c4fde62e4e12131654c8bfd07f05b7)
Logo + Typography Options:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/3f2fa31e-035b-47cb-a25e-227071257529_rw_1920.png?h=e8066fc0f540693c1be5ed1e9201c2d4)
Client Approved for FULL Mock ups:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/4e16ad26-e3a7-4e3b-9dc9-c34bee8bcb7d_rw_1920.png?h=5cb2f3862945bc80592593f44d4ea37b)
Further Testing Pink Colour:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/524ee643-cf5e-4a00-bb2d-36cf3ebb1240_rw_1920.png?h=99b2f2be8fd142b1aca4134ce3f08c13)
Client Logo + typography Colour Testing:
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/d7e3f72d-caa7-4915-ad22-17bf669281e6_rw_1920.png?h=3b86e680a3f71a77a7c1bb0caf073c05)
Social Media Logo:
Colour + Size Tests
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/9817d4ec-eebe-4ae5-9ef8-905508ef276a_rw_1920.png?h=5a494abea8def36ca94a86a19f2e6c85)
Final Logo + Typography:
Brown + Off White Versions + In Use
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/ad7b2afb-5ad0-435e-9b05-6f74f511b8f7_rw_1920.png?h=99a1011eaafeecc4a33ace3f8989f8d2)
zaa
![](https://cdn.myportfolio.com/129449a6-73c8-492f-bed6-3c71d01bcd3a/c660bd8d-5b40-4f4c-b0c4-0e83ef2564e9_rw_1920.png?h=e442ff2c734278bc67c1d1c6247058a4)
Improvements Moving Forward:
During this project, I developed the design using the initial website branding from the client, elevating the design for social media, and all virtual presence moving forward. I have learned how to expedite the design process, to vectorise and make logo and typography ready for all digital and physical presence.